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How much should a restaurant spend on marketing
How to set a restaurant marketing budget: what to spend by revenue and stage, how to split it across channels, and what to cut first when things are tight.
What this guide will cover
- The short answer
- Why percentage-of-revenue guidance is only a starting point
- Budget by stage: pre-opening, first year, established
- How to split the budget across channels
- What to spend nothing on
- What to cut first when revenue drops
- How to tell whether the budget is working
- Frequently asked questions
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